Brand Strategy
Consumer & Corporate Research
Public Relations
Creative Development
We offer a range of strategic communications services, spanning the entire branding spectrum, from concept development through implementation of an integrated, global communications program.
- Brand positioning
- Product marketing & new product development
- Marketing mix optimization
- Brand identity
- Corporate identity
- Mission development & corporate workshops
- Naming
Consumer and Corporate Research
Methodologies:
- Qualitative (focus groups, mini-groups, in-depth interviews…)
- Quantitative (telephone interviews, internet & mail surveys, mall intercepts…)
Types of research:
- Concept testing
- Copy and execution testing
- Consumer profiles
- Competitive assessment
- Brand image and equity audits
- Corporate audits
- Awareness, attitude & usage studies
- Tracking studies
- Communication effectiveness studies
- Strategic planning
- Creating & writing concepts & press releases
- Assembling & disseminating press packets to key media players
- Media relations management & pitching
- Awareness & image campaign development
- Event planning & production
- Scheduling & executing press events
- Strategic planning
- Concept ideation & testing
- Message development
- Copywriting & art direction
- Photography, illustration & design
- Production
- Multi-media placement (TV, magazine, newspaper, radio, web)
© ImaginAria Communications